.svg)
Keep UGC trustworthy and compliant.
🚨 $43,792 FTC Fine Per Non Compliant UGC Now in Effect -->
COMPLIANCE
.svg)
FOUNDER HOTLINE
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
Over
1,525,783+ UGC Fine Risks Detected Since Aug ‘24
1M+ Ad Violations Detected
Book a free 30-minute product demo.
💨 Publish truthful, compliant UGC ads in 3 minutes — not 3 weeks.
Easy to onboard, fast to scale.
Prevent deceptive ad legal trouble.
Smart Disclosure System for FTC-Safe Influencer Compliance
Built for brands running influencer campaigns in high-risk verticals, SwayID standardizes FTC disclosures, automates proof, and protects each post with $15K of legal coverage.
30-second creator workflow
Immutable ISO 8601 audit log
.svg)
Verified brand–creator connection
Why Influencer Compliance Needs a System
The Law Changed. Most brands still manage FTC compliance manually through redlines, reminders, and legal language buried in contracts. But in 2025, that’s not enough.In August 2024, the FTC finalized a rule banning fake reviews and undisclosed influencer posts with a $43,792 fine per violation. Then in 2025, class action lawsuits over disclosure failures surged, with damages now exceeding $400 million (source). Legacy compliance methods can't scale. They don’t produce proof. And they break under scrutiny.
The 3 Part SwayID Smart Disclosure System
A behavioral compliance system purpose-built for influencer marketing. Unlike policy documents or contract clauses, SwayID enforces disclosures through a shared, trackable workflow between brands and creators. Everything is logged. Everything is provable. Nothing gets missed.
How It Works
Part 1
Smart Disclosure Generator
Creators generate FTC-compliant disclosures for each post in 30 seconds. Built directly into their workflow. No copy-paste. No guesswork.
Part 2
Smart Disclosure Links
A public-facing identity layer embedded in bios, campaign briefs, and websites — displaying live disclosure status for every paid post.
Part 3
Shared Tamper-Proof Log
Both brand and creator get access to a neutral, immutable, ISO 8601–timestamped log of all disclosure activity — verifiable in any internal review, regulator inquiry, or court filing.
Why It's Better
Default = trust the process. SwayID = prove the process
From Promises to Proof
Default: Brands rely on contract clauses that require creators to disclose but they rarely check if disclosures are actually made, let alone made correctly.
SwayID: Creators generate disclosures within SwayID’s system, and each one is logged in a mutual audit trail with timestamps, brand linkage, and FTC-standard language. You get proof, not promises.
From Willy Nilly to Standardized Workflows
Default: Creators write disclosures however they want, wherever they want — often leaving them out entirely or burying them in the 7th hashtag.
SwayID: Creators are guided through a 30-second disclosure generation flow that ensures every post is FTC-compliant and customized for that brand relationship.
From Exposure to Protection
Default: If a brand gets swept into an FTC action or class action lawsuit, they often have no record of disclosure compliance beyond emails or loose screenshots.
SwayID: Every post protected by SwayID carries a $15,000 legal coverage guarantee — and comes with an immutable audit log proving brand-level compliance efforts.
From Legal Bottlenecks to Scalable Compliance
Default: Legal teams manually review creator content, causing launch delays and friction — or worse, they skip review entirely.
SwayID: Reduces or eliminates the need for per-post legal review by creating a standardized, legally pre-approved disclosure flow — cutting review time from weeks to seconds.
From Reactive to Proactive
Default: Brands only find out they’re non-compliant after a problem surfaces — a takedown, a fine, a headline.
SwayID: By design, the system prevents violations before they happen and creates a clean audit trail in case something still goes wrong.
Smart Disclosure System FAQs
What is the Smart Disclosure System?
The Smart Disclosure System is an end-to-end compliance infrastructure that helps brands and creators generate, publish, and log FTC-compliant disclosures for influencer content — with court-grade evidence. It replaces ad hoc compliance methods with a standardized, trackable process.
How is this different from platform-native disclosure tools (like Instagram’s Paid Partnership label)?
Platform labels aren’t enough. They often fail to meet FTC placement, clarity, and language standards — and they don't create audit trails. SwayID creates a verifiable, timestamped record of each disclosure and maps it publicly to both brand and creator identities.
What do brands get from the system?
-A real-time audit dashboard
-Dynamic Disclosure Link to embed in bios, sites, and press kits
-$15K in legal protection per post (optional tier)
-Creator-by-creator compliance tracking
-Shared court-grade audit logs
What do creators get?
-A personalized disclosure interface
-Auto-updating public Disclosure Status Link
-Proof of compliance to protect themselves legally
-Zero manual formatting or guesswork
What happens if a post isn’t disclosed properly?
If a creator publishes a post without a valid disclosure, the system flags it for correction. Posts without a timestamped audit record and registry match are considered out of compliance and won’t be covered by our legal protection pledge.
Is this legally binding?
Yes. The system is designed with evidentiary standards in mind — every disclosure action is logged with ISO 8601 timestamps and immutable identifiers. These logs can be used in court, during internal audits, or in FTC investigations.
Does this work with paid tools or brand UGC platforms?
Yes. SwayID can complement existing influencer platforms, or serve as a standalone compliance layer. It does not replace influencer search or content contracting tools. It adds a missing enforcement layer for disclosure.
What industries is this built for?
High-risk FTC categories: beauty, wellness, personal finance, parenting, supplements, and any vertical that uses influencer or UGC content in paid media.
How easy is it to use?
Once onboarded, creators can generate FTC-compliant disclosures in under 30 seconds. The process is automated, personalized, and built into the campaign workflow.
Does the system cover AI-generated UGC ads and influencer content?
Yes. It is designed to verify and log human-verified disclosures, even when AI-generated content is involved. This is critical under the FTC’s 2024 rule targeting deceptive AI endorsements.
The first sponsored content protection solution undergoing a live, OSF-registered field study.
We're not just claiming legal defensibility. We're proving it. Our protocol, audit rubric, and compliance outcomes are now public and traceable in real brand campaigns.
We swear by SwayID because our life depended on it.
Built from two years of litigation, SwayID kept us alive. Sign up for our founder’s newsletter. Uunfiltered insight on influencer lawsuits, regulation, and legal survival.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
.avif){kind=icon}
SwayID maintains the Disclosure Integrity Protocol (DIP) — the statutory-grade framework for user-generated advertising.
.avif)
.svg)
SwayID is not an attorney or a law firm. Nor is it a substitute for an attorney or law firm. We do not provide legal advice nor do we practice law. This site only contains legal information, not legal advice. This site does not create an attorney-client relationship. We provide no guarantee regarding case outcomes nor are we liable for any case outcomes. Use of its products are governed by its Terms of Service, Privacy Policy, and Legal Disclaimer.