2024
EXPLORE OUR ANNUAL STATE OF FAKE REPORT --> YOU WON’T BELIEVE WHAT’S TRENDING...
2024
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.

PSA: Deceptive Ad Lawsuits & FTC Crackdowns On The Rise—Effective October 2024, $43,792 FTC fine per violation!!

Deceptive ads are now a major liability. Stop shipping them NOW.

Deceptive
"Deceptive AI-generated ad"
"Deceptive AI Avatar UGC"
"Fake AI UGC ad"
"Misleading UGC ad"
"Deceptive influencer post"
"Deceptive endorsement"
"Fake AI testimonial"
"Fake AI-Avatar Testimonial"
"Misleading testimonial"
"Fake product endorsement"
legal actions are spiking.
Eliminate your risk ASAP.
Deceptive
AI-generated ads
endorsements
testimonials
disclosures
UGC
influencer posts
advertisements
endorsements
testimonials
ads period
AI-generated ads
are now a major liability.
Stop shipping them NOW.
Affordable
Ad Compliance Made Simple
Highest ROI
Check Your First 5 Ads for Risk—On Us!
1,550,736 ad creatives checked for the world’s best brands

Enter the era of Responsible Marketing, together.

De-risk your ad variants at scale, effortlessly.

Screen every creative for liability risks before it leaves the door without the mountain of manual work. Let SwayID handle it at scale.

Launch safe campaigns, seamlessly.

Automate content risk-checks across all your campaigns from influencer marketing to social ads, integrated directly into your workflow—no extra hassle, just safer ads.

Meme

Simplify legal risk mitigation for marketing teams.

With the upward trend in deceptive advertising-related legal action and federal regulations, compliance is do or die. Plug into SwayID to mitigate risk without the stress of constant oversight or endless training sessions.

Turn compliance into a revenue driver.

Mitigate the rising costs of deceptive ad lawsuits by automating risk management with SwayID—no added headcount, more profit and peace of mind.

Ship safe ads at scale without extra heads.

Scale FTC-compliant and trustworthy campaigns for your clients with tools remove the heavy lifting from your shoulders.

Keep your promotions trustworthy.

Collaborate with brands you genuinely love and confidently deliver trustworthy content that resonates with your audience.

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SwayID delivers 6:1-25:1 return on ad spend
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SwayID automates up to 90% of the work for FTC compliance
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SwayID helps businesses get compliant for 10% of the cost of manual processes.

What marketers say

The biggest advantage of SwayID is how much time it saves us. We no longer waste hours contacting uninterested creators.

Influencer Marketer
5 Star

SwayID eliminates the guesswork—every influencer we connect with is already excited to collaborate.

Influencer Marketer
5 Star

No more endless searches or back-and-forth emails. SwayID's database is a lifesaver for our team.

Influencer Marketer
5 Star

SwayID streamlined our entire process. We now focus on executing campaigns instead of hunting for influencers.

Influencer Marketer
5 Star

We love that SwayID connects us with influencers who genuinely align with our brand values and audience.

Influencer Marketer
5 Star

The influencers we find through SwayID are already customers, which makes their endorsements so much more authentic.

Influencer Marketer
5 Star

Knowing that the influencers are pre-vetted for authenticity and brand alignment is a game-changer for us.

Influencer Marketer
5 Star

SwayID ensures that every partnership feels real, not forced, which is key to building trust with our audience.

Influencer Marketer
5 Star

SwayID’s platform is intuitive, with just the right mix of automation and control.

Influencer Marketer
5 Star

SwayID gives us confidence that every partnership is FTC-compliant and controversy-free.

Influencer Marketer
5 Star

The platform's emphasis on brand safety and authenticity helps us avoid PR issues before they happen.

Influencer Marketer
5 Star

We trust SwayID to connect us with influencers who enhance our brand reputation.

Influencer Marketer
5 Star

SwayID makes sourcing influencers effortless. With just a few clicks, we find creators who genuinely align with our brand.

Influencer Marketer
5 Star

Everything is intuitive and simple to use, saving us hours compared to manual searches.

Influencer Marketer
5 Star

SwayID completely eliminates the hours spent scrolling through social media. We get matched with influencers instantly.

Influencer Marketer
5 Star

Knowing the influencers genuinely use and love our products makes all the difference in campaign effectiveness.

Influencer Marketer
5 Star

We no longer waste time on creators who aren’t interested. SwayID ensures warm connections every time.

Influencer Marketer
5 Star

The platform turns influencer discovery from a tedious task into an efficient, streamlined process.

Influencer Marketer
5 Star

By focusing on creators who care about our brand, SwayID creates partnerships that feel natural and impactful.

Influencer Marketer
5 Star

Compared to other tools, SwayID delivers incredible value without breaking the bank.

Influencer Marketer
5 Star

The personalized discounts for influencers create deeper connections and encourage authentic promotion.

Influencer Marketer
5 Star

SwayID bridges the gap between influencers and brands, creating genuine relationships with measurable results.

Influencer Marketer
5 Star

The ability to identify influencers who match hyper-specific criteria saves us so much time and effort.

Influencer Marketer
5 Star

This platform offers features we haven’t seen anywhere else, making it an essential tool for our campaigns.

Influencer Marketer
5 Star

SwayID packages everything nicely for brands, making the barrier of entry so low.

Influencer Marketer
5 Star

The platform is user-friendly, saving significant time and effort for brands by streamlining the discovery and collaboration process.

Influencer Marketer
5 Star

Gated discounts attract influencers who already love our brand, creating more natural and enthusiastic promotion.

Influencer Marketer
5 Star

This incentivizes influencers while providing brands with a pool of genuinely interested creators.

Influencer Marketer
5 Star

SwayID stands out for its authentic and efficient approach to influencer marketing

Influencer Marketer
5 Star

The continuous stream of authentic influencers SwayID provides has saved me countless hours and significantly boosted our campaign ROI.

Influencer Marketer
5 Star

Thanks to SwayID, our influencer strategy is no longer hit-or-miss. We consistently work with creators who genuinely care about our products.

Influencer Marketer
5 Star

SwayID has made it so easy to find influencers that resonate with our brand values, all while keeping costs under control.

Influencer Marketer
5 Star

I used to dread influencer sourcing. Now, with SwayID, it’s seamless—and I know I’m connecting with creators my audience can trust.

Influencer Marketer
5 Star

The influencers we find through SwayID don’t just post—they advocate for us authentically, and that has made all the difference.

Influencer Marketer
5 Star

What I love most about SwayID is how it continuously delivers real, genuine influencers who actually believe in our products.

Influencer Marketer
5 Star

Before SwayID, influencer marketing felt like guesswork. Now, I have a reliable, cost-effective solution that fosters real trust with our audience.

Influencer Marketer
5 Star

I never realized how much time and money I was wasting on influencer marketing until SwayID showed me how efficient it could be.

Influencer Marketer
5 Star

SwayID isn’t just a tool—it’s the reason we’ve been able to scale our campaigns while staying true to our values and budget.

Influencer Marketer
5 Star

What’s incredible about SwayID is how it turns influencer marketing into something natural and sustainable. The creators it connects us with genuinely believe in what we do—and that authenticity shows in every campaign.

Influencer Marketer
5 Star

Using SwayID feels obvious—working with influencers who are already customers and advocates of our brand just makes sense. It’s hard to believe we ever did it any other way.

Influencer Marketer
5 Star

SwayID is curing influencer marketing cancer.

Influencer Marketer
5 Star

SwayID has made me realize how absurd our old approach to influencer marketing was. I feel like in 2030, we’ll all look back and laugh at the days we thought paying influencers who weren’t even customers was a good idea.

Influencer Marketer
5 Star

Frequently asked questions

What is the FTC crackdown on influencer marketing?
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Can I still achieve growth with safety-first marketing?
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What happens if I don’t prioritize compliance?
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How is your platform different from other influencer marketing tools?
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