Kaeya Majmundar

Survived $4M+ in legal threats. Then built the system that could’ve saved her.

Kaeya founded SwayID after surviving over $4 million in coordinated legal threats with no lawyers, no protection, and no precedent for how to fight back.

What started as survival became a system: a full-stack disclosure and proof platform designed to protect creators, brands, and agencies in the era of FTC fines and UGC lawsuits.

Prior to SwayID, Kaeya led multiple product pivots across commerce and creator infrastructure, each one closer to the legal fault lines that now define digital advertising. She’s been building under pressure for over a decade: from Shark Tank at 21 to surviving investor abandonment and rebuilding from zero, publicly and in real time.

Now, she’s built that system into infrastructure so the next generation of brands doesn’t have to learn the hard way.

Rajat Mohindroo

From 300+ companies to one clear mission: make digital compliance survivable.

Rajat has advised over 300 businesses across jurisdictions from early-stage startups to global platforms on data privacy, IP, AI, e-commerce, and regulatory risk.

Rajat's specialty: turning complex, fast-changing tech into structured legal systems brands can actually use.

At SwayID, Rajat leads legal product and compliance architecting the rule logic, documentation structure, and enforcement-readiness behind every disclosure we generate.

A former aspiring YouTuber, Rajat’s uniquely fluent in the legal blind spots creators face today. Now he’s channeling that energy into protecting the entire creator economy, one clause at a time. If it touches UGC, AI, or FTC enforcement, Rajat’s already thought it through.

Mariya Kaed

From UN-backed startup programs to scaling fintech teams and logistics operations, Mariya’s career has always centered on high-impact storytelling and building lasting relationships. Originally from Sri Lanka and now based in DC, she brings 10+ years of experience spanning fintech, logistics, PR, and early-stage startups.

She’s helped launch financial products, shape pitch decks with founders, manage global client portfolios, and lead programs that empowered hundreds of SMEs and creators. A certified UNDP mentor and McKinsey Next Gen Women in Leadership alumna, she blends creative thinking with operational rigor—and a strong belief that compliance doesn’t have to be complicated.

Now at SwayID, she brings that same bias for action to influencer compliance—making it seamless (not scary) for brands to scale UGC and avoid legal landmines.