DIP, which stands for Disclosure Integrity Protocol, is a statutory-grade compliance framework for user-generated advertising (UGA). It ensures all creator disclosures meet FTC advertising compliance standards through a structured, verifiable system adopted by advertisers, creators, platforms, lawyers, and regulators.

DIP is designed to meet legal standards under FTC regulations. While not government-issued, it formalizes compliance through court-admissible audit trails, structured workflows, and real-time public linkage — allowing brands and creators to proactively prove compliance if challenged.

DIP is used by:

-Advertisers (brands, agencies, marketplaces)
-Creators (influencers, UGC creators, affiliates)
-Platforms (social platforms, affiliate networks, creator tools)
-Lawyers (in-house counsel, compliance teams, advisors)
-Regulators (FTC, enforcement bodies, policy researchers)

Traditional disclosures are often manual, inconsistent, and unverifiable. DIP replaces that with standardized language, tamper-proof timestamps, public audit links, and shared responsibility. It transforms disclosure from a legal afterthought into a defensible system.

DIP was developed and is maintained by SwayID, but it functions as an open, systematized compliance protocol that brands, creators, and platforms can align around — regardless of the tool used.

AI-generated content, affiliate amplification, and deceptive reviews have made influencer advertising legally volatile. DIP offers the infrastructure needed to protect consumers — especially teens — while shielding honest advertisers and creators from escalating legal risk.

DIP primarily operationalizes compliance with FTC 16 CFR Part 255 (Guides Concerning the Use of Endorsements and Testimonials in Advertising), the primary regulatory standard for paid and affiliate disclosures.