Be 1 of 5–7 Beauty Brands in Our OSF-Registered FTC Compliance Study

📣 Now Accepting 5 Beauty Brands into Our OSF-Registered Influencer FTC Compliance Study. Apply by August 15 ->

🚨 $43,792 FTC Fine Per Non Compliant UGC Now in Effect -->
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$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.

SwayID Blog

Insights and guidance for a smooth paid endorsement protection journey

General

Buying Reviews for Your Business is Dangerous

July 5, 2025

News

$500M Lawsuit Targets Shein’s Influencer Marketing Practices

July 21, 2025

Another day, another class action. Shein just caught up in a $500M class action alongside seven influencers. It’s no surprise. Here’s the full story

FTC Compliance

How to Make Class Action Lawyers Walk Away: The Compliance Cheatcode for Influencer Lawsuits

July 18, 2025

$43K fines. $50M class actions. Influencer posts are now the most legally volatile ad format in marketing and most brands are still flying blind. This guide breaks down exactly what class action lawyers look for before deciding to sue, and how to build the kind of proof that makes them walk away.

FTC Compliance

Shrink the Delta Between Legal Fees and Automation: Why Creator Compliance Can’t Be an In-House Job

July 5, 2025

Enterprise brands are overpaying for legal defense against influencer compliance risk while internal teams fail to prevent the problem at its source. Here's why UGC compliance can’t be handled in-house, and how to reduce legal exposure before it starts.

Check out our free guide to UGC ad compliance

A great explanation of how founders can easily navigate a fully compliant shutdown.

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Decoding the FTC's Consumer Reviews Rule: Everything You Need to Know

August 21, 2024

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SwayID is not an attorney or a law firm. Nor is it a substitute for an attorney or law firm. We do not provide legal advice nor do we practice law. This site only contains legal information, not legal advice. This site does not create an attorney-client relationship. We provide no guarantee regarding case outcomes nor are we liable for any case outcomes. Use of its products are governed by its Terms of Service, Privacy Policy, and Legal Disclaimer.