Keep UGC trustworthy and compliant.
đ¨ $43,792 FTC Fine Per Non Compliant UGC Now in Effect -->
COMPLIANCE
.svg)
FOUNDER HOTLINE
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
Over
1,525,783+ UGC Fine Risks Detected Since Aug â24
1M+ Ad Violations Detected
Book a free 30-minute product demo.
đ¨ Publish truthful, compliant UGC ads in 3 minutes â not 3 weeks.
Easy to onboard, fast to scale.
Prevent deceptive ad legal trouble.
16 CFR Part 255 & 465 are now in effect. Each violation = $43,792 fine, $51,744 in civil penalties â and worse, fuels $50M+ class action lawsuit risk.
The first defense system for influencer and UGC ads â built to prevent costly disclosure mistakes, prove compliance in court, and keep your brand out of the headlines.
BUILT IN WASHINGTON, DC ¡ IN LOCKSTEP WITH REGULATORS ¡ IN SERVICE OF RAPIDLY RISING FEDERAL STANDARDS
.avif)
Busy? Board Room Summary:
SwayID turns ad compliance from a costly headache into a shared-defense network shifting accoutability to agencies and creators.
The Shift:
FTC Part 465 and an unprecedented wave of class action lawsuits have made influencer and UGC ads a top-tier brand risk.
The Stakes:
One unclear disclosure now carries $43,792 in fines per post and can trigger $50M+ class actions before your legal team can respond.
The Fix:
Prevention Mode: detect and neutralize risky ads before they go live, with court-grade proof to defend your brand.
2022
Influencers buy fake followers â fraud accelerates
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
2022
Influencers buy fake followers â fraud accelerates
𤯠How is this happening?
A leadership team operates from one of two modes. Pick one.
Here's your cost of keeping Prevention Mode off in 2025 and beyond.
From six-figure fines to eight-figure lawsuits â the longer you wait, the more it costs to react instead of prevent.
Without a defensible disclosure system
Consequences
#ad buried in hashtags or not placed clearly
Regulatory Risk: $43,792 FTC fine (per post)
Ambiguous captions with no visible disclosure
Legal Risk: $50M class-action exposure (ALO et. al precedents)
Missing disclosure on paid repurposing (e.g., turning influencer post into an ad)
Operational Risk: 120+ staff hours across legal, marketing, social
Post goes live without proper disclosure, later flagged and removed
Cleanup Cost: $50K+ exposure even after takedown
Repeat disclosure misses across campaigns
Reputational Risk: Mistrust compounds. Class action lawyers feast
Fire Drill:Â One of your TikTok shop affiliates blew up on Twitter for all the wrong reasons
Do you have the systems in place to contain it?
Creator Ad Malpractice is the New Normal.
âHereâs what itâs costing brands in 2025:
â$43K fines â every time a post fails FTC disclosure standards
â$50M+ class actions â misleading UGC is now a litigation magnet
âNAD investigations â halting campaigns mid-flight
âPR crises & boycotts â brand trust erodes overnight
â10x legal fees â reacting after violations instead of preventing them
âPrevention Mode stops these at the point of origin before they spiral into full-blown emergencies.
A new breed of advertising risk calls for a new breed of coverage.
The fastest-growing litigation trend in marketing isnât false claims or copyright disputes. Itâs deceptive influencer ads.
Every missed disclosure can cost $43,792 per post and trigger civil penalties, mounting legal fees, and escalating PR fallout.
Class action firms are moving faster than ever, targeting brands of all sizes before legal defense can even begin.
Thatâs why brands are shifting into Prevention Mode detecting and containing risky content before it goes live.
Seal Your Brandâs 3 Biggest Exposure Points with SwayID's Creator Ad Liability Protection
Most marketers are provably default-negligent. Itâs costing you weeks, five-figure legal bills, and full liability for creatorsâ mistakes.
đ´ BEFORE:
Any mistake â from your agency, creators, or internal team â rolls back onto your brand, with you carrying 100% of the risk (no matter what your contracts say).
đ˘ AFTER:
Risk is shared â creators and agencies are contractually and evidentially on the hook, backed by SwayIDâs legal-grade proof collection.
đ´ DIAGNOSIS: UNDER SCRUTINY, ONE QUESTION UNRAVELS YOUR ENTIRE HOUSE.
Your marketers think compliance takes 1 hour per creator. In reality, itâs 6â8 weeks â and they still have no idea what theyâre doing. That gap leaves weeks of exposure for costly mistakes.
đ˘ YOUR FIX: AUTOMATE COMPLIANCE IN 3 CLICKS.
Remove the guesswork. SwayID runs instant FTC checks, generates disclosures, and logs court-defensible proof before a post goes live so 6â8 weeks of exposure is cut to zero.
BEFORE:
Leadership + legal firepower wasted for weeks
AFTER:
SwayID case manager + marketing manager, light exec/legal oversight
When CALPÂ gets real
SwayID turns ad compliance from a costly headache into a shared-defense network shifting accoutability to agencies and creators.
đŽ Warner Bros: FTC fallout
Paid influencers â including PewDiePie â promoted Shadow of Mordor without clear disclosures. Viewers were misled into believing reviews were unbiased. Result: FTC-mandated disclosure rules for all future campaigns. CALP could have prevented the breach before the FTC stepped in.
đ Revolve: $50M Class Action
A brandâs disclosure gaps became public. Lawyers claimed deceptive ads, and consumers joined in. Result: $50M+ lawsuit, brand trust erosion, and legal fees. CALPâs live compliance monitoring could have shut the case down before it began.
đ˛ CSGO Lotto: Hidden Scandal
Two influencers promoted a gambling site they secretly co-owned without disclosing the conflict. The FTC required public disclosure, ongoing monitoring, and compliance reporting.
Common Creator Ad Malpractice Cases â Complications & Defenses Across Ad Types
From sloppy disclosures to misleading ad repurposing, SwayID covers every high-risk scenario proactively.
Influencer Posts
Malpractice: Creator posts without following your disclosure instructions.
âComplication: Youâre on the hook.
âSwayID Fix: Lock in proof that survives edits â shifting liability off you and cutting resolution from weeks to minutes.
Malpractice: Marketers repurpose reviews without proper disclosure.
âComplication: Can void ROI and trigger legal demands.
âSwayID Fix: Auto-attach defensible proof to every review asset before it goes live.
Reviews incentivized by any compensation
Malpractice: Marketers offer perks/payments without disclosure.
âComplication: Converts âorganicâ claims into illegal marketing.
âSwayID Fix: Standardize disclosure from the moment a review is solicited â eliminating mass-refund exposure.
Gifting Campaign-Generated Content
Malpractice: Creators and marketers treat gifting as âfree marketingâ and skip disclosure.
âComplication: Dozens of violations may be hiding in your feed.
âSwayID Fix: Prove disclosure across every gifted-content post â ending blind-spot liability.
AIÂ Avatar / Synthetic Influencer UGC Ads
Malpractice: Marketers deploy AI influencers without disclosing theyâre synthetic.
âComplication: FTC treats it as deceptive endorsement.
âSwayID Fix: Link AI assets to a verified disclosure record â defensible from day one.
Why Lawyers Recommend SwayID to Leadership Teams
𧞠Court-Grade Logs
Immutable audit trail with ISO 8601 timestamps
âď¸ FTC Rule 255 Compliant
Pre-written disclosures + workflow enforcement
đ Risk Containment
Limits exposure before violations escalate
Why Leadership Teams Appreciate the Recommendation
âąď¸ Faster Launches
Less chasing, less back and forth.
đŤ Fewer Bottlenecks
No more ambiguity, no more guessing games.
đ§đ˝ Happier Team
Less stress. Compliance is built in from the start.
.svg)
We back ourselves up with rigorous research.
We donât cherry-pick wins to make sales decks, customer testimonials, and case studies. We pressure-test our system through formal research, then publish every findingâgood or badâso you can see exactly how it holds up under fire and buy with confidence.
Our founder turned $4M+ in frivolous lawsuit threats into payment using only SwayID.
Subscribe to her unfiltered newsletter.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
.avif){kind=icon}
prevention mode for creative advertising
.avif)
.svg)
SwayID is not an attorney or a law firm. Nor is it a substitute for an attorney or law firm. We do not provide legal advice nor do we practice law. This site only contains legal information, not legal advice. This site does not create an attorney-client relationship. We provide no guarantee regarding case outcomes nor are we liable for any case outcomes. Use of its products are governed by its Terms of Service, Privacy Policy, and Legal Disclaimer.
.avif)
.avif)
