$4,38M
# OF INFLUENCER POSTS
On August 14, 2024, the FTC released a landmark rule that fundamentally changes influencer marketing. If your brand pays for influencer posts, you’re at risk.
Each paid post is now a compliance violation risk, with penalties up to
16 CFR Part 465: Trade Regulation Rule on the Use of Consumer Reviews and Testimonials ->
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DON'T GET FINED FOR FAKING IT.
IN CASE OF EMERGENCY:
STOP
STOP Your Influencer Marketing Campaigns—Each and Every Post Is Now an Impending Lawsuit Risk.
DROP
Conditional compensation, or paying influencers based on specific outcomes like positive reviews or content engagement, is no longer safe.
ROLL
ROLL Out Compliance Initiatives—Ensure every aspect of your strategy aligns with the new FTC Mandates to protect your brand from severe penalties.
EDUCATE YOURSELF.
FTC RULING IMPACT ON INFLUENCER MARKETING: A SERIES
FTC RULING IMPACT ON INFLUENCER MARKETING: A SERIES, PART 1.
FTC Ruling Series Part 1: The 4 Key Changes That Impact Influencer Marketing Compliance
Read MoreFTC RULING IMPACT ON INFLUENCER MARKETING: A SERIES, PART 2.
FTC Ruling Series Part 2: Urgent Action Plan for Navigating the FTC’s New Influencer Marketing Compliance Rules
Read MoreFTC RULING IMPACT ON INFLUENCER MARKETING: A SERIES, PART 3.
FTC Ruling Series Part 3: Warning—Why No Influencer Marketing Solution Can Fully Protect You from FTC Compliance Risks
Read MoreFTC RULING IMPACT ON INFLUENCER MARKETING: A SERIES, PART 4.
FTC Ruling Series Part 4: The Timeline Leading to the FTC’s Final Ruling on Influencer Marketing Compliance
Read MoreFTC RULING IMPACT ON INFLUENCER MARKETING: A SERIES, PART 5.
FTC Ruling Series Part 5: Influencer Confession: "I'm Not Even 20 Yet, and the FTC Could Be After Me
Read MoreFTC RULING IMPACT ON INFLUENCER MARKETING: A SERIES, PART 6.
FTC Ruling Series Part 6: Prediction—Circular Marketing Will Replace Pay-For-Post Influencer Marketing by 2027
Read MoreWhen you see SwayID, think genuine advocacy.
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