The SwayID x FTC Compliance Guarantee

SwayID is committed to providing data transparency, privacy, and security so you can use our services with confidence.This page is an overview of ways in which SwayID strives to meet this commitment. Our complete Privacy Policy is available here.

THE NEW REGULATORY ENVIRONMENT

On August 14, 2024, the Federal Trade Commission (FTC) announced a groundbreaking final rule to combat fake reviews and testimonials. This rule not only bans the sale and purchase of fraudulent reviews but also empowers the FTC to seek civil penalties against violators, including those using AI-generated fake reviews. As brands navigate this increasingly regulated landscape, SwayID offers a safe, effective, and FTC-compliant alternative for driving genuine, organic advocacy.

HOW SWAYID ALIGNS WITH FTC GUIDELINES

SwayID was designed to prioritize authenticity and transparency, helping brands stay far from the pitfalls of deceptive marketing practices now explicitly outlawed by the FTC’s new rule. The traditional influencer marketing model—relying on paid endorsements that can blur the line between genuine advocacy and deceptive promotion—is fraught with risks. SwayID’s Circular Marketing model eliminates these risks by fostering organic, voluntary promotion from "creator-superconsumers," who are your most loyal and genuine brand advocates.

The FTC’s new rule targets several deceptive practices that SwayID’s business model naturally avoids:

SWAYID: THE FTC FRIENDLY PATH

As the FTC strengthens its enforcement against deceptive marketing practices, brands must adapt or risk penalties and damage to their reputations. SwayID offers a compliant and innovative alternative:

SWAYID: THE FTC FRIENDLY PATH

The FTC’s new rule is a clear sign that the era of deceptive marketing is over. Brands that continue to rely on traditional influencer marketing are at increased risk of legal penalties and loss of consumer trust. SwayID offers a safer, smarter way forward—one that aligns with the FTC’s emphasis on transparency and genuine consumer engagement.

By choosing SwayID, brands can confidently navigate this new regulatory landscape, ensuring that their marketing strategies are not only effective but also ethical and compliant. Our platform helps you build a community of loyal creator-superconsumers who advocate for your brand because they genuinely believe in it, not because they were paid to say so.

Introducing the SwayID FTC Compliance Guarantee

To further support your brand, we’re introducing the SwayID FTC Compliance Guarantee. If your brand receives an FTC notice related to your direct use of SwayID, we’ll cover your penalty—up to $10,000. This guarantee provides:

SWAYID: THE FTC FRIENDLY PATH

With the FTC’s new rule in place, it’s more important than ever for brands to engage in ethical, transparent marketing practices. SwayID’s Circular Marketing model not only helps you stay compliant but also enhances your brand’s credibility and trustworthiness.

By choosing SwayID, you’re not just adopting a cutting-edge marketing strategy—you’re also ensuring that your brand remains on the right side of the law. And with the SwayID FTC Compliance Guarantee, you can rest easy knowing that we’re backing you up with up to $10,000 in coverage.

Make the switch to Circular Marketing with SwayID—where genuine advocacy meets ironclad compliance. Let’s build a future where marketing is not only effective but also ethical, transparent, and trustworthy.

Oct 14 FTC influencer crackdown. $43k fine per violation. CYA with SwayID or see ya.