The simplicity and infinite scalability of offering gated, personalized creator discounts via SwayID is revolutionizing the ability for brands to address inauthenticity in influencer marketing.
However, the following solutions were available pre-SwayID and are still available today.
- Authenticity Verification
- Many platforms use algorithms and manual checks to verify the authenticity of influencers' engagement and followers. This helps brands identify influencers with a genuine audience and avoid fake metrics.
- Example: Aspire offers tools to vet influencers through engagement rates, audience demographics, and authenticity metrics.
- Long-term Partnerships
- Brands are shifting towards long-term relationships with influencers to create sustained advocacy.
- Example: Sephora consistently works with a core group of influencers to maintain authenticity and build deeper connections through its Sephora Squad Program.
- In-depth Product Knowledge
- Providing influencers with thorough product knowledge and experiences helps them create informed and genuine content.
- Example: Apple invites influencers to product launches and gives them early access to new products through its many beta tester programs.
- Micro and Nano Influencers
- Brands increasingly work with micro and nano influencers who have smaller but highly engaged audiences.
- Example: Daniel Wellington uses its ambassador program to create and maintain a vast network of micro and nano influencers to promote their watches.
- Performance-based Compensation
- Some brands reward influencers based on the actual impact of their campaigns, ensuring they promote products their audience will purchase.
- Example: RewardStyle allows influencers to earn commissions based on sales generated from their posts through its LTK Creator Program.
