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Our Mission: Genuine Advocacy, Guaranteed
At SwayID, we believe in the power of authenticity. Founded by a team of innovators obsessed with creating real, lasting connections between brands and their customers, we are on a mission to transform influencer marketing into a force for good—one that fosters genuine advocacy and unwavering trust.
Our Journey
SwayID was born out of a desire to challenge the status quo. Our founder, Kaeya Majmundar, who landed a deal on Shark Tank at just 19, knew firsthand the impact of virality. But as influencer marketing evolved, so did its pitfalls—expensive campaigns, fake endorsements, and increasing regulatory risks. Kaeya and her team saw a better way.We envisioned a future where brands could grow by rewarding their true advocates, not by gambling on paid posts. Thus, Circular Marketing was created—our revolutionary approach that empowers creator-consumers to share their love for the brands they support, naturally and voluntarily. No gimmicks, no gotchas, just genuine, organic advocacy.
What We Do
SwayID is the only influencer marketing solution that guarantees FTC compliance. As of the FTC’s latest ruling on August 14, 2024, traditional pay-for-post influencer marketing has become a compliance minefield, with penalties of up to $43,792 per violation. But with SwayID, brands can rest easy knowing they are fully compliant.
Our platform allows brands to offer exclusive, gated, and personalized discounts to verified creators—those who are already genuine fans of the products. These creator-consumers unlock discounts simply for being who they are, just like students, military, and healthcare workers do. And when they choose to share their purchases, it’s entirely organic and authentic.
Why We’re Different
SwayID isn’t just a tool; it’s a movement. We’re leading the charge in Circular Marketing, a model that replaces outdated, risky influencer marketing with a sustainable approach to building brand loyalty. Here’s what sets us apart:
FTC Compliance, Guaranteed: We’re the only solution on the market that ensures your influencer marketing strategy aligns with the latest FTC regulations, keeping your brand safe from hefty fines and legal risks.
Authenticity at Scale: Our platform connects you with 148M+ verified creators who are genuinely interested in your brand. No fake followers, no paid shills—just real people sharing what they love.
Seamless Integration: Our widgets are easy to install and integrate seamlessly with your existing e-commerce setup. Go live in hours, not days.
Our Vision: The Future of Marketing
We’re not just building a platform; we’re building the future. By 2030, we envision a world where Circular Marketing is the norm—where brands no longer rely on risky, transactional influencer posts, but instead, thrive on the trust and loyalty of their true fans.
Join us on this journey. Together, we can reshape the marketing landscape, one genuine connection at a time.
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